Vi Novell is the first wine of the year: a young, fresh, and carefree blend of Garnacha and Cariñena that celebrates the harvest with seasonal flavors and notes of red and sweet fruit. A living tradition, it’s presented every year at a big party that connects with the local territory and culture.
With this label, we wanted to capture the feeling of a youthful night, that pure happiness when night falls, a summer evening spent in a pleasant atmosphere, surrounded by good company and enjoying a great wine. Can you feel it?
The color palette evokes that luminous, soft, and vibrant atmosphere. The thread running through the label represents a party streamer, a symbol of celebration. Each fragment of that thread, with its abstract shapes, also reflects the environment where this wine is born.
The winds make their presence known: the Mistral, cold and dry from the northeast; and the Garbí, warm and humid from the southwest. Two currents crossing the landscape and shaping its character. The clay soil of Priorat, the grape variety, the dry stone walls, the sunlight… all are subtly reflected in the label.
The handmade textures add a unique, artisanal finish. And the typography bold, bright, and energetic dances across the design as if caught in the middle of the celebration.
