The Catalonia Enotourism Vocational Training School entrusted us with designing their visual identity, challenging us to convey rootedness, evolution, and passion for the world of wine and cava.
Through this proposal, we aimed to represent the key role of education in the growth of the enotourism sector. The logomark is inspired by vineyard paths: some well-defined, others open, like the journeys of those training in this field. The overall shape evokes the silhouette of a vine, a symbol of tradition and territory.
The color palette, linked to wine, cava, and the earth, connects the brand to its natural and cultural surroundings, reinforcing the identity of a school that educates with deep roots and a forward-looking vision.
