Wooven is the new premium line from Technotex, a brand with over 25 years of experience in manufacturing medical uniforms. This sub-brand was created to offer a high-end collection aimed at an international audience.
We developed its entire visual universe, a solid identity with neutral colors and clean lines that communicates quality and professionalism. But we also wanted to break away from the typical coldness of the sector, so we chose a warmer tone of voice that truly connects with the audience.
We designed the brand book, labels, packaging and defined the website’s look and feel. On top of that, we support the brand on a daily basis to ensure consistency across everything.
We also manage their Instagram with a strategic focus on driving sales, blending brand building with engaging content. Alongside the Ads team, we create the visuals for their campaigns.
