Corazuki is a luxury charm brand based in Barcelona that combines kawaii aesthetics with a premium positioning.
We created a visual universe centered around Zuki, an otter with a big heart that symbolizes the brand’s emotional connection.
The logotype’s typography was hand-designed to reflect the brand’s warmth and the artisanal nature of the project.
The project includes the definition of the visual system, the design of the packaging and digital assets, as well as a social media style proposal that allows the brand to maintain a strong and consistent presence.
The result is a distinctive and recognizable identity, capable of creating an emotional connection with the audience.
