For the local festivals of Castellví de la Marca, we created a series of awareness posters focused on equality, respect, and diversity.
The challenge was to deliver these messages to a predominantly young audience in a direct and modern way, moving away from the rigid institutional tone typically associated with these campaigns. To achieve this, we opted for a much bolder and more distinctive visual direction, featuring vibrant colors, photography, textures, and handwritten typography that adds an approachable and human touch.
Each poster addresses a different message, from preventing gender-based violence to promoting respect for diversity and responsible consumption, while remaining part of a cohesive visual system.
A campaign designed to make an impact.
