We designed the new visual identity for Comerç del Foix, a brand that seeks to strengthen the bond between local businesses and highlight their role as the economic and social engine of the municipality.
The logo is built from simple, geometric shapes that symbolize community and collaboration between people and establishments. The grouped blocks represent the collective strength of local commerce and its connection to the territory.
We aimed to reflect the freshness of small businesses with a vibrant color palette, using blue as the base to convey strength and transparency. The typography connects with culture and rootedness, evoking something with history and experience. The result is a versatile and modern logo, capable of adapting to different applications and formats.
Although it was not the winning proposal in the contest, we wanted to share it because we really enjoyed bringing it to life.
