A new physiotherapy center in Vilafranca del Penedès with a unique approach to health: approachable, active, and deeply rooted in the local community.
For La Rengla, we created an identity that moves away from traditional physiotherapy aesthetics, helping them build a distinct market positioning. A contemporary and solid image that retains the warmth and proximity they wanted to convey.
The visual system is built around a grid based on a consistent slant, which serves as a recognizable graphic asset and adds dynamism to the brand. The blue color palette and typographic system complete an identity designed to coexist seamlessly with the center’s physical space and maintain consistency across all touchpoints.
An identity crafted to make them visible, recognizable, and aligned with their way of understanding physiotherapy.
